Growth Marketing

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Social Media Management

What it is: Daily posting, community management, trend-based content and monthly analytics across Facebook, Instagram, TikTok, LinkedIn, Pinterest & X.

Why it matters: Brands that post consistently see up to 2-3× follower growth and 4× engagement in 90 days.


Key deliverables

  • Editorial calendar + asset production

  • Real-time comment & DM moderation

  • Growth experiments (hashtags, Reels, Stories, polls)

  • Monthly KPI dashboard (reach, engagement, follower, traffic)

Social Media Advertising

What it is: Conversion-optimised campaigns on Meta Ads, TikTok Ads, LinkedIn Ads & Pinterest Ads.

Why it matters: Paid social drives quick-win revenue lifts (avg. ROAS 3.2) while organic builds loyalty.


Key deliverables

  • Audience & look-alike modelling

  • Creative & copy testing in weekly sprints

  • Pixel/event setup & attribution reporting

  • Ongoing bid & budget optimisation

Short-Form Video Marketing & Ads

What it is: Vertical video strategy, production and paid amplification for TikTok, Reels, Shorts & Snap.

Why it matters: Short-form drives 30–60 % lower CPMs and 2× watch-through rates vs. static ads.


Key deliverables

  • Hook-first scripting & mobile filming guidelines

  • Editing, captions, sound-bed licensing

  • Organic posting cadence + top-of-funnel ad sets

  • Performance dashboard (VTR, shares, CPA)

PPC Management (Google, Bing, YouTube, Display)

What it is: Full-funnel search & display campaigns that capture ready-to-buy intent.
Why it matters: Our partner network has driven $32 M+ in client sales via Google Ads alone.
Key deliverables

  • Keyword & negative-keyword mapping

  • SKAG / Alpha-Beta campaign architecture

  • Ad-copy & extension testing, RSA optimisation

  • Conversion-rate uplift with landing-page CRO

SEO & Content Marketing

What it is: Technical optimisation, on-page content and authority link-building that compounds organic traffic.
Why it matters: Clients often see 50–100 % traffic growth and lower CAC long-term.
Key deliverables

  • Site health crawl & Core Web Vitals fixes

  • Keyword clustering & content briefs

  • Pillar + cluster blog strategy (EEAT aligned)

  • Digital PR & link outreach to DA-40+ publishers

Email & Lifecycle Automation

What it is: Segmented broadcasts, drip sequences and behaviour-based flows in Klaviyo, HubSpot & Mailchimp.
Why it matters: Email averages $36 ROI for every $1 spent—still the king of owned channels.
Key deliverables

  • List hygiene & deliverability audit

  • Welcome, cart-abandon, post-purchase, win-back & re-engage flows

  • A/B subject & creative tests

  • Weekly revenue attribution & LTV reporting

What Sets Culture Bugg Apart

  • Unified Growth Pod: One strategist + shared creative, media-buying & analytics stack—no vendor sprawl.

  • 90-Day Quick-Win Framework: We launch ≥3 channels in the first month and prove CAC/ROAS goals inside one quarter.

  • Enterprise Toolset, SMB Agility: Same dashboards, bid algos and A/B engines trusted by brands like Google & Hilton, scaled to mid-market budgets.