Atlanta Hawks - Social Media Surge for an NBA Franchise
By pairing real-time game-day content, micro-targeted giveaways, and look-alike paid ads, our teams/partners drove 192 K impressions, trended the hashtag #TrueToAtlanta, added 4.3 K followers, and boosted single-game ticket conversions 19 percent.
The Challenge
A top-tier NBA franchise was drawing solid TV numbers but lagging on the metrics that truly fill seats: daily fan engagement and last-minute ticket sales.
Their goals were clear:
1. Turn the team into a trending Twitter topic during homestands.
2. Create word-of-mouth buzz powerful enough to convert online chatter into ticket purchases.
Our Game Plan
1. Targeted Outreach & Ticket Giveaway
• Micro-segments of local hoops fans, student sections and micro-influencers.
• “Retweet-to-win” ticket drops timed 24 hours before tip-off.
2. Live-Game Content Engine
• Real-time GIFs, tunnels-walk videos and score-triggered polls pushed every quarter.
• Fans saw exclusive content first on Twitter, creating FOMO for non-followers.
3. Organic Follower-Growth Tactics
• Daily 50-reply cadence to key basketball hashtags.
• Halftime “poll + meme” combo to spike algorithmic reach.
4. Paid Social Amplification
• Seven look-alike audiences built from past single-game buyers.
• Short-form hype videos ran at an average $0.13 CPC.
Results After Two Weeks
Twitter user impressions: 192 000+
Unique accounts reached: 89 000+
Trending hashtag: #TrueToAtlanta (day 3 of homestand)
Giveaway click-through rate: 11.4 %
New followers: 4 300 (+3× league average growth)
Paid-ad ROAS: 4.2 on $4 800 spend
Ticket-funnel conversion rate: +19 %
Results After Two Weeks
Data-driven fan analytics pointed us to micro-segments with the highest conversion potential.
Real-time creative kept the feed fresh and share-worthy during the game.
Paid-social precision ensured every ad dollar hit likely ticket buyers—not random scrollers.
