Crunch Gym - 200 Members in 60 Days
Our marketing-partner–powered campaigns helped a brand-new Crunch branch in Pennsylvania pack the gym fast while standing out against neighboring Crunch locations.
The Challenge
A brand-new Crunch branch in Pennsylvania needed warm bodies through the door—fast—and had to stand out against other Crunch locations nearby.
Our Game Plan
Geo-targeted Google Ads keyed to “gym near me,” “HIIT class,” and competitor names
Ad extensions for free-trial passes and class schedules
Tight negative-keyword list to avoid job-seekers and “free workout” surfers
Impact
Metric Result
Lead conversions: 210
Clicks: 1,105
Impressions: 15,598
Conversion rate: 19 %+
Cost per lead: $4.33
Qualified leads turned into 200+ new memberships in the first 60 days
