Hilton Hotels - 30k % Follower Surge & 10k % Engagement Lift
Our Culture Bugg partners took three Hilton hotels from near-silent social feeds to fan magnets in under a year. By pairing property-specific video content with 24-hour review management, we exploded their Instagram/Facebook followers 30,740 % and boosted engagement 10,002 %. Guests saw quicker answers, richer content, and more reasons to book—proof that thoughtful social media can extend Hilton’s legendary stay experience online.
The Challenge
Three Hilton properties wanted to turn indifferent social feeds into true guest-experience channels while keeping review-response times under 24 hours.
Our Game Plan
Deep-dive audience research for each location
Daily video snippets (room tours, chef cameos, “travel-hack” reels)
100 % review-management SLA—every comment answered within the shift
Impact
+30,740 % total followers on Instagram + Facebook
+10,002 % engagement across both networks
Faster response times led to visibly higher guest-satisfaction scores
Why It Worked
Data-driven analytics pointed us to micro-segments with the highest conversion potential.
